Ralcorp

Ralcorp Holdings, Inc.
Type Public
Traded as NYSERAH
Industry Food products
Founded St. Louis, Missouri (1994) (Spun off from Ralston Purina)
Headquarters 800 Market Street St. Louis, Missouri, United States
Area served United States
Key people David P. Skarie, CEO
Products Packaged foods, breakfast cereal, frozen food
Revenue US$40.49 billion (2010)
Operating income US$3.02 billion (2010)
Net income US$2.09 billion (2010)
Total assets US$68.05 billion (2010)
Total equity US$28.29 billion (2010)
Employees 9,350 (2009)
Website ralcorp.com

Ralcorp Holdings (NYSERAH) is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private label, store brand products. It has over 9,000 employees.[1] Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.[2]

Contents

History and description

Originally part of Ralston Purina, the Ralston name was more associated with food for humans; soda crackers and a farina cereal, among other products, were marketed under this name. Ralcorp can trace its ancestry to 1898 when William Danforth of Purina Mills, which made animal feeds, began making breakfast cereal. He sought and received the endorsement of Webster Edgerly (a.k.a. Dr. Ralston) who founded the Ralstonism social movement.[3] Ralston cereal became so successful that Purina Mills was renamed Ralston Purina in 1902.[4] Ralston Purina also for many years produced the familiar line of Chex and Cookie Crisp cold breakfast cereals. The animal and human food businesses were seemingly only tenuously related. In 1994, the human food business was spun off to Ralcorp Holdings, operating as Ralston Foods, which then sold its branded breakfast cereal lineup to General Mills and its Continental Baking division (Wonder Bread and Twinkies) to Interstate Bakeries. The Purina part of the company is now split. The pet food company was sold to Nestle is now called Nestlé Purina PetCare. The livestock food company is called Purina Mills, LLC and is a unit of Land O'Lakes. Ralcorp manufactures many store brand foods that are sold in grocery outlets across the United States under the retailers' private labels. In late 2007, Ralcorp signed an agreement with Kraft Foods to acquire the Post Cereals brands, thus returning to the major branded cereal business. The acquisition was completed August 4, 2008.[5] Another brand name product Ralcorp makes and markets is Ry-Krisp crisp bread.

In 2011, Ralcorp received an unsolicited offer for the company from ConAgra. Ralcorp is resisting the takeover attempt. Ralcorp also announced it was spinning off its Post Foods unit.[6]

Subsidiaries

References

See also

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